Richard Levick death on April 11, 2023, has left the public relations industry mourning the loss of a crisis communications legend.
Richard Levick was a crisis communications legend known for his expertise in generating media coverage and helping clients manage crises. He passed away on April 11, 2023.
Levick was highly respected within the public relations industry, and his firm, Levick Communications, billed at rates of $75,000 a month and higher, representing numerous clients.
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Richard Levick Death Cause And Obituary: How Did Crisis Communications Legend Die?
Richard Levick passed away on April 11, 2023, at 65. He was known for his expertise in generating media coverage, including foreign governments and companies, which helped cast troubled clients in a more favorable light.
Based in Washington D.C.’s K Street corridor of lobbyists and other fixers, Levick Communications billed at rates of $75,000 a month and higher. The firm has represented numerous clients.
Phil Elwood confirmed that the cause of death was Cancer. The late Executive was well-respected within the public relations industry, having worked with CEOs and heads of state worldwide, often in dangerous environments that required security.
In an interview with colleagues recorded before his death, Levick reflected on the more thrilling and meaningful side of public relations.
More About Richard Levick
Richard Levick was born on December 10, 1957, in Mamaroneck, New York, and grew up in Bethesda, Maryland. His Father was in the real estate business, and his mother died of pneumonia when he was four.
Levick graduated from Walt Whitman High School in 1975, after which he attended the University of Maryland, majoring in political science.
He went on to work for a public interest research group run by Ralph Nader in Michigan before receiving his law degree from American University in 1987.
Levick’s work took him to Guantánamo Bay in Cuba, where he agreed to represent a dozen Kuwaitis detained as suspected terrorists following the 9/11 attacks. Levick’s firm created a two-tiered P.R. strategy for the detainees.
He later wrote in a P.R. industry publication. The first part of the plan was to put a human face on the detainees, emphasizing their innocence and the need for the U.S. to treat them fairly.
The second part of the plan was to help the public understand that the issues faced by the detainees affect all Americans. Levick’s firm set up a website as a repository for information about the detainees.
However, the firm’s tactics were fiercely criticized by the families of victims, who accused them of manipulating public opinion in favor of the detainees. Levick continued to offer guidance to other clients facing crises.
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He later offered his services to the family of Austin Tice, a law student and freelance Journalist abducted in Syria. Levick was known for his ability to handle complex cases and to generate media coverage that helped to create a more positive public image.
He was highly respected within the public relations industry, and his work helped shape how companies and governments approach crisis management.
Richard Levick Wife And Kids
After completing law school, Levick began working in public relations and eventually founded Levick Strategic Communications in 1995. He married his wife, Debbie MacDougall, in 2002, and the couple had two children together.
Levick was known for his commitment to his family and his love for his children, and he often spoke about the importance of balancing work and family life.
